Luzerner Kantonalbank (LUKB) has launched Crowders.ch, a digital platform that allows users, or “Crowders,” to predict the performance of the 30 securities composing the Swiss Leader Index (SLI).

Crowders.ch is unique in its way as it is the first platform in Switzerland that uses the power of the online community to predict the stock market. It aims at proving that “collective intelligence” or the “Wisdom of the Crowd,” can predict market trends more accurately than individual investment professionals.

The assessment is carried out as voting and is summarized on a monthly basis. The aggregated forecast is then used by LUKB’s fund management subsidiary LUKB Expert Fondsleitung AG as a reference for the weighting of the new equity funds LUKB Crowders TopSwiss with securities from the SLI. SLI is made of the 30 largest and most liquid securities in the Swiss equity market.

To incentivize the community to participate, Crowders.ch rewards those who predict the trends right. These people receive points and are ranked based on their performances. The best-ranked people receive monthly rewards.

Crowders is the first product of LUKB’s Crowd Bank offerings. Committed to digitalization, the bank said it plans to develop a number of crowd-based platforms aimed at solving financial issues.

Later this year, LUKB will launch Funders, the bank’s own crowdfunding platform.