Dynatrace active in digital performance management,  announced the acquisition of the Swiss Regtech Startup Qumram, a privately held company offering advanced session replay technology for mobile and web applications, for an undisclosed amount.

With the addition of Qumram’s technology and intellectual property, Dynatrace will further expand its digital experience capabilities by providing the ability to visually replay a user session, within the existing Dynatrace platform. Qumram’s product will be re-engineered and will form part of an expanded digital experience analytics offering that will be announced early next year.

Dynatrace CEO, John Van Siclen, elaborated on the announcement,

“We already pride ourselves on providing the most advanced digital performance offering in the market with unified real-user and synthetic monitoring for mobile, web and IoT applications. With the addition of Qumram’s IP and engineering talents, we look forward to extending our digital experience leadership with advanced behavioural analytics that will combine session replay with our unique AI analytics capabilities.”

With this acquisition, Dynatrace also plans to double Qumram’s existing engineering team in Barcelona in the coming year.

The acquisition was not a decision based purely on technology capability and fit. Dynatrace leadership also saw synergies around both companies’ focus on innovation and fostering a strong development team culture.

Bernd Greifeneder, Dynatrace founder and CTO, said,

“We always invest heavily in R&D and we could see straight away that Qumram held the same value for its customers. I love this about the company; working with them already feels like they have been embedded in Dynatrace’s engineering culture. Innovation is something we work hard to foster at Dynatrace, and Qumram fit the bill.”

Qumram CEO, Patrick Barnert, shared his perspective, saying,

“Dynatrace is unique in its ability to not only monitor highly complex digital ecosystems, but see every user transaction. In addition, their AI-powered analytics is amazing. The technology fit is identical to what we believe at Qumram, where every user’s experience is captured, analysed and able to be replayed on demand. We look forward seeing our vision for the product accelerate with Dynatrace’s global reach and customer base.”

Dynatrace will reveal the vision and roadmap for its extended digital experience offering at its global user conference, Perform in Las Vegas on January 29th.