I Believe In You (IBIY), Switzerland’s sports crowdfunding platform, has announced a series of strategic and operational changes, including new board appointments and shareholder additions.

Michi Frank, former Chief Executive Officer of the Goldbach Group and a long-standing figure in Swiss media, has joined the board of directors at IBIY and acquired shares in the company.

Frank brings substantial experience at the intersection of sports, media, and business development.

Speaking on his decision to join, Frank stated:

“The connection between sports, digitalisation and media visibility is central to the future of sports promotion. I Believe In You has long been a pioneer in this space and continues to take bold steps forward. That convinced me.”

In addition to Frank, David Cappellini, founder of the communications agency Monami and advisory board member at FC Winterthur, has also acquired a stake in the company.

Cappellini has been a board member at IBIY for some time and brings experience in brand strategy and sports communication.

IBIY has also undergone changes in its executive leadership.

As of January 2025, the company is led by new Chief Executive Officer Pascal Magyar, a former decathlete and previously the head of elite sport in the canton of Aargau.

In May, IBIY appointed Chris Earle, formerly with RED Plus, as a creative strategist, further strengthening the company’s operational capabilities.

Fabian Kauter, Founder and Chairman of the board, commented:

“I am very pleased about Michi joining the board. It was a good fit from the start. I Believe In You is also gaining two new shareholders who believe in our direction and are committed to Swiss sport. With our newly formed team, we are ready for the next phase.”

The new appointments and strategic changes are aimed at expanding the platform’s crowdfunding services, fostering new partnerships and enhancing the support available to athletes, companies and organisations across Switzerland through increased media engagement.

Featured image credit: I Believe In You