British grocery chain Sainsbury’s has appointed cloud payments company Checkout.com to modernise its payment infrastructure and and improve its customer offering.

The partnership sees Sainsbury’s utilising Checkout.com’s new till-free technology to allow customers to pay for their shopping via Sainsbury’s SmartShop app without having to visit a till.

The new payment option is currently live across Sainsbury’s ‘scan-and-go’ SmartShop stores and will be rolled out to Argos and Habitat stores in the coming months.

Sainsbury’s has also integrated with Checkout.com for in-app payments in its SmartShop app, including payments through digital wallets such as Apple Pay and Google Pay, as well as for payment processing.

Additionally, Sainsbury’s has awarded Checkout.com the Sainsbury’s Tech ‘Ones to Watch’ prize at this year’s Sainsbury’s TECH Supplier Awards. The companies will also co-host a hackathon in Q1 2023.

“We’re excited to roll out this new capability, made possible by Checkout.com’s technology, as we redefine an omnichannel checkout experience for customers with SmartShop,”

said Helen Hunter, Chief Technology Officer, Customer and Data, Sainsbury’s.

“Winning the business of an iconic British retailer such as Sainsbury’s is a testament to the role we play in enabling businesses to thrive in the digital economy,”

said Leela Srinivasan, Chief Marketing Officer at Checkout.com.