Nu has entered a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, becoming an Official Team Partner ahead of the 2026 FIA Formula One World Championship season.

The partnership offers Nu a platform to reach a global audience of over 827 million Formula One fans, with particular focus on Latin America, the US and other strategic markets.

It aligns with Nu’s long-term growth strategy, supporting engagement in Brazil, Mexico and Colombia, countries with strong F1 followings.

Founded in 2013, Nu serves over 127 million customers worldwide, challenging traditional banking with a digital-first approach and AI-driven technology.

Mercedes-AMG PETRONAS F1 Team, one of the sport’s most successful teams, has won eight Constructors’ and nine Drivers’ World Championships.

The partnership will include on- and off-track branding and fan activations, featuring drivers George Russell and Kimi Antonelli, as well as CEO and Team Principal Toto Wolff.

“F1 is one of the few truly global fan platforms, and the Mercedes-AMG PETRONAS F1 Team is a defining force in the sport,”

said Cristina Junqueira, co-Founder, Chief Growth Officer and CEO of Nu’s emerging US business.

“This partnership gives us a powerful opportunity to connect with hundreds of millions of fans. There is much more to come.”

“Innovation and disruption is at the heart of everything we do and our partnership with Nu reflects those joint values,”

said Wolff.

“We have a shared commitment to pushing boundaries and finding smarter, more efficient ways to perform.”

Featured image credit: Mercedes-AMG PETRONAS F1