Buy now, pay later (BNPL) solution provider Klarna has launched a new in-app price comparison tool to provide an alternative to Google or Amazon as a starting point for consumers’ online shopping journeys.

Consumers will be able to view product results in price order, see if the price of an item has fluctuated, and also filter their search by product features, customer ratings, and shipping options.

Whenever browsing a product page, a panel will show consumers everything they need to know to make a confident decision, including whether other retailers are offering a better price.

At check-out, a pop-up panel will automatically look for and apply available coupons to further discount the price of their chosen products.

Following its launch in the US last month, the search and compare tool is now available to Klarna App users in the UK, Sweden, and Denmark — just ahead of Black Friday and the holiday season.

Klarna last raised US$1 billion in early 2021 at a post-money valuation of US$31 billion. The company launched its in-app shopping feature in Switzerland and the UK in mid-2021.

“Klarna’s new search and compare tool does the hard work for consumers and compares thousands of websites in real time to ensure they have all the information they need to make informed and confident purchase decisions,”

said Sebastian Siemiatkowski, Co-Founder and CEO, Klarna.

This article first appeared on Fintech News Nordics.