Basel-based pension fintech VIAC has announced it has exceeded CHF 5 billion in assets under management.
Founder Daniel Peter shared the update in a recent interview with Handelszeitung, noting the milestone follows steady growth since the company’s launch in late 2018.
At the end of 2024, VIAC managed CHF 4.3 billion, as reported in the annual report of Bank WIR, which manages VIAC’s accounts.
The company attributes its growth to a lean structure and a focused strategy. VIAC currently employs only 20 staff members.
Its new investment offering, introduced at the beginning of 2025 and not subject to pillar 3a restrictions, has attracted approximately 20,000 customers.
According to Marketing Director Michel Schnyder, around CHF 250 million has already been invested under this product.
VIAC currently has 125,000 customers in total.
The company’s fully digital model for investing pillar 3a pension funds in ETFs at low cost has served as a reference point for other institutions.
One such example is the Zürcher Kantonalbank, whose digital offering Frankly closely mirrors the VIAC model.
Peter stated,
“Our goal is to lower barriers and offer everyone a smart and fair way to invest money.”
VIAC has been expanding its range of services beyond pillar 3a.
The platform now supports investments of vested pension benefits, and in collaboration with Bank WIR, also distributes mortgage loans.
Bank WIR, which holds a 40% stake in VIAC AG, highlighted the company as an increasingly important source of income in its annual report.
The fund management company VIAC Invest AG is wholly owned by Bank WIR.
Traditionally focused on SMEs and known for its alternative currency, Bank WIR has broadened its portfolio through its involvement with VIAC.
Featured image credit: VIAC
