In AI-Ready or Not, Weber Shandwick surveyed global consumers and senior ranking
marketers on their attitudes toward and expectations for artificial intelligence (AI). The
following provides the results of the consumer perspectives and what those implications
mean for marketers.

In its most basic definition, AI is intelligence exhibited by machines. It is frequently thought of as
robotics, but encompasses a broader range of technologies, some of which are in wide use among
the general population today.